Showing posts with label career. Show all posts
Showing posts with label career. Show all posts

Comedian heads to TV while sticking to his roots: "Producing for YouTube means freedom"

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Comedian PaulTelner is one of YouTube's most popular Canadian partners and recently parlayed his YouTube experience into a show on MuchMusic. His co-writer is his director/editor Jason Fisher, and they also maintain a separate behind-the-scenes channel, which makes all their hard work look like a lot of fun. Telner took a break from telling people they're "sooooo weird" to do this interview.






Where do you get inspiration for your sketches? 

We love silly; LOL moments where you can just sit back and laugh at weird / irreverent situations. Most things preach they have to have meaning, but we really like the David Letterman/Andy Kaufman school of comedy: the absurd, the random and the weird. When I play a character, we pull from real life. Everyone we meet has traits we find pretty funny. We try and adapt the ones that really make us laugh.


How did you catch the eye of MuchMusic? 

Our YouTube channels! They were interested in doing something prankish, daring and fun. They liked the edge and look of what we were doing online. Some existing segments from YouTube, and new material we shot airs on MuchMusic on their flagship daily entertainment series called MuchOnDemand. It also airs as half-hour prime time specials.



How do you think traditional media like TV can enhance your YouTube presence and vice versa? 

Producing for YouTube means freedom; no notes from execs and total control. People who know us through YouTube get excited when they see that you're on TV. It's like your community has finally gotten recognition from the mainstream media. 

Being on TV can redirect people to our online presence. 


Thanks to producing all this content for YouTube it’s given us more experience and skills to produce for TV. 


What advice would you give to other YouTube users who want to make a career in online video? 

BE ORIGINAL. Understand how YouTube works. See what’s out there, what’s missing, but it comes back to being yourself. YouTube has a place for your voice. 


Interact with your audience. 


Work as hard as you can to entertain and create something you're proud of. 


YouTube can be a very inspiring place but if you see someone is getting millions of views and you're getting a few hundred it can really deflate you. Drive in your lane and don't look over at traffic.

How about for those who want to parlay their YouTube channel into something in a different medium?

You can take your YouTube fan base anywhere. Of course that doesn’t mean you’ll get the opportunity to have a TV series or a movie. 


Just because someone is big online, doesn't mean they know how to make a recurring series. Meet producers who have been successful in the other medium you want to explore, impress them and learn from them. 


Relationships, talent, great numbers, hard work, luck, and so many other factors are involved. For some, YouTube is a launching pad. For others, it’s their world. For those that can create great content and make enough money from YouTube, they’re living the dream. 


What should people know about the Canadian YouTube community? 

Some of the most interesting, quirky and unique people on all of YouTube are from Canada. We produce the funniest comedians in the world in film and TV; ideally more Canadian YouTubers will come together and create something epic. 


Tell people something they wouldn't know about yourself. 

People always ask me what I’m like in real life. The answer is pretty much the same as the videos to some degree. I love people, and feed off their energy. You see me hugging random strangers, being silly and not being afraid of talking to anyone. That's who I am. I hug random people, talk to everyone and basically treat the street like a playground. 


As a kid, I was extremely shy and would never ever do that. Comedy gave me the ability to break out my shell. With YouTube, people starting to recognize me, my hug frequency is on high alert! 


I love strangers! I treat every person I just met as if we have known each other for years. That's the way I'd want others to say hi to me! Yes, it definitely creeps some people out! That's cool with me!




Mememolly's journey to the anchor desk

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We knew Molly, aka mememolly, way back when, when she was a student in Canada and helped us launch our site there in 2007. Now she's moved to the Big Apple and has a regular gig with Rocketboom as an on-air personality. Here she tells Creator's Corner about the transition from bedroom vlogger to pro anchor, and how she's come to get used to all that planning.

How did you catch the eye of Rocketboom?
The first time I spoke to Andrew Baron was in June 2009 when I received an email asking if I had any interest in being Rocketboom's anchor. I had started watching the show when Caitlin (thehill88) hosted it earlier in the year and was definitely interested.

I think what Rocketboom found attractive was how many places they could find me online. I maintain active accounts on a number of different social media sites in many media. Beyond YouTube and Twitter, I love Dailybooth, Lookbook, Last.fm and even gaming sites like Kongregate. I've been told that the video that got people's attention was one I made in 2008 called "The Internet."





What kinds of adjustments have you had to make, going from your own vlogging style to a more "formal" anchor role?
The first few videos I shot were pretty bad; I had absolutely no experience in actual production besides my high school's digital broadcasting class, where I read the morning announcements once a week.

When vlogging, you may only do one take and make everything up as you go along. Jump cuts are also very forgiving. Whereas when shooting a show with a script, you have to read accurately, from prompts or by memorizing the lines. It's harder than it seems.

I also had to adjust to the many levels of approval. I first present the video concept, then the script is approved. After that, we shoot the episode. Drafts of the video receive notes as it is being edited and then the final version is approved and published according to a schedule that we prepare weeks in advance.

I have never stuck to a schedule or style for my personal videos, but I'm used to the process at Rocketboom now and it helps to produce higher quality videos.

What do you do to prepare before you go "on air" for Rocketboom?
 I drink a glass of water and put on translucent powder. I also make sure I haven't worn the same clothes in a recent video and sometimes Leah D'Emilio and I get all hopped up on sugar!

What advice would you give to other YouTube users who want to make a career in online video?
The best advice I could give is to develop your personality and to network. 'Networking' is really just a clinical term for 'making friends'. It can be pretty daunting to first approach people, but once you become involved in a community, you'll encounter more and more opportunities.

When opportunities present themselves, it's important to listen but also understand that you need to be comfortable and careful not to be taken advantage of in any way. I'm still getting acquainted with the industry side of online video, but the people aren't so different from the people I met early on.

Which meme that you've covered still blows your mind as unbelievably weird or fun?
I think my favorite Know Your Meme episodes are "Autotune" which guest-starred Weird Al Yankovic -- that was an exciting day in the office -- and "Om Nom Nom." Otherwise, I like the "Rollercoaster Chess," "Geddan" and "Sexually Oblivious Rhino" memes.

Tell people something they wouldn't know about yourself.
I was especially shy and logical when I was younger. I actually wanted to be an accountant. I started making videos when I was about 16 and it changed my perspective towards doing what I enjoyed and doing what I had decided was respectable.

I moved to Ottawa, Canada, where I was encouraged to try creative things in an academic environment. In the last year of high school, I took my first real art class and the following year, I ended up attending the Emily Carr University of Art and Design on a scholarship.

Somewhere between finishing a year in Vancouver and today, I moved to New York to work for Rocketboom. I've been incredibly lucky to have so many opportunities, and I'm extremely grateful to everyone who's had a hand in that.