Showing posts with label sydney. Show all posts
Showing posts with label sydney. Show all posts

Aussie blogger sees video as future of fashion journalism

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This year, Australian fashion blogger Helen Lee of SASSYBELLA.com turned to YouTube to better share her experiences at Rosemount Australian Fashion Week. Here, she authors a post about what she sees as the future of fashion journalism -- and it involves lots of video.

My name is Helen Lee and I am a fashion blogger. I first started creating websites and blogs as a 16-year-old; I came to video when I was gifted a Flip HD video recorder last year. I’ve been experimenting with the medium ever since.

This year’s Rosemount Australian Fashion Week was my fourth experience at the event, but my first as a 100% independent fashion blogger. I was assigned front row seats at shows for Alex Perry, Camilla and Marc, and up-and-comers Sara Phillips and Saint Augustine Academy. That’s pretty good for a blogger -- the fashion industry is still coming into the digital space.

So what about my coverage? I turned to video this year because I wanted to show my readers exactly what I saw:




My videos were undoubtedly amateur and entirely dependent on where I managed to squeeze into a seat (or stand), but it was an important part of my coverage and really enhanced the online ‘brand’ of SASSYBELLA.com.


I wasn’t the only one doing the video thing this year, either. Sponsors like ghd were filming their own clips for their website and Fairfax websites were live streaming certain shows throughout the week on the Sydney Morning Herald website. This is a new trend I noticed during the international shows in February/March: most of the major fashion houses live streamed their fashion shows from their websites. (Burberry even held 3D screenings across the globe to a select group of fashion editors).


Even more interesting was seeing a guy standing in the media pit holding a laptop open to live stream/record the Camilla and Marc show. It was inspiring to see more people and media outlets explore the video and video streaming options during RAFW, especially in fashion, when watching an item of clothing move is far more powerful than seeing a still image. One blogger said she was granted instant access to a show after the designers heard she wanted to live stream it.


A sign of Australian “gate keepers” opening the door to exposing their clients to as many eye balls as possible, and not just the “right” magazine editors and newspaper journalists? I certainly hope so.




How'd They Do That? Keith Loutit's "Metal Heart"

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Welcome to "How'd They Do That?" a new series where we ask accomplished video-makers to reveal the secrets, techniques, inspiration and fun facts behind their videos.

Our first subject is
"Metal Heart," a monster truck romp that's still an undiscovered gem. We caught up with the video's creator, Keith Loutit, while he was on location in Italy shooting an ad campaign and asked him just how he created such cool effects.

Who are you?
I am a photographer and film-maker based in Sydney, Australia. I initially developed the tilt-shift / timelapse technique to present Sydney in a new way, and help people to see their surroundings as if for the first time, through the eyes of a child. In the short term, I am releasing these films in a music video format, but I plan to consolidate the highlights into a single short film to conclude the project.

What gave you the idea to make "Metal Heart"?
"Metal Heart" was a break from my Sydney project and was a proof of concept for me to see what was possible with the technique and shoot a subject that is perfectly suited to the style. "Metal Heart" was the first time I had attempted to shoot a live event in this style, and it was also the first time I'd attempted to capture fast moving subjects using timelapse.

How many hours did it take you?
The film was shot during a three-hour monster truck event in Brisbane, Australia, and comprised around 20,000 still images which were later converted to footage that could be edited.

What special techniques did you use?
The two techniques that are combined in this film are selective focus, which creates the illusion of miniaturization by simulating the shallow depth of field that is common when viewing / photographing small things, and timelapse, which allows me to speed up action to simulate the movement of toys animated via stop motion (claymation).

Tell us a fact about this video that no one would know by looking at it.
That it's real :D.

For more info about Keith, visit http://keithloutit.com/news.